Press Releases

The comfort your television can bring you is incomparable; whether it be for a binge-watching session of your favourite series, or a new series that has you on the edge of your couch, or you’ve simply turned your television on in the background while you prepare dinner in the kitchen. Never did this source of comfort ring truer than this year. 2020; the year the unexpected happened, where the abnormal far outweighed the normal. It was our TVs that brought about some normality in an otherwise uncertain world. The theme for this year’s World Television Day, TV makes a difference, celebrated on Saturday 21 November speaks to its role in 2020. “Television continues to be the single largest source of video consumption globally. While screen sizes may have changed, and consumers are able to create, […]

Prima Interactive is pleased to confirm that the launch of the Xbox Series X | S yesterday, was officially the biggest launch of an Xbox console in South Africa. This is the third generation to be launched in South Africa, and the first time that South Africa has been part of the Worldwide launch date. “Yesterday was a really good day for Xbox. Most of the Series X stock has been sold out. There are a few units here and there still available for purchase. We want to thank the Xbox fans and the retailers for their support in making the launch so successful“ says Ian Hepplewhite from Prima Interactive. ”We were really pleased that we managed to get most of the stock to stores in time, and being able to deliver the biggest launch […]

Soon South Africa gamers will be able to buy one of two new Xbox Series Consoles. At R11 999*, the Series X is the most powerful console ever made and is nearly 30% more powerful than any other console. “But the surprise package may be the Series S priced at R6 999” says Ian Hepplewhite, CEO of Xbox Distributor Prima Interactive, “If you don’t have a 4K TV, the Series S is ideal” It’s small and compact and powerful. It delivers 1440P resolution – commonly called 2K, which is perfect for HD Tv’s. The SSD memory capacity is upgradeable, and Smart Delivery will give you the version of the game you need. There are hundreds of games available at launch including games from the beginning of Xbox. Getting into Next Gen gaming is a whole […]

The latest set in the LEGO® Holiday collection the Elf Clubhouse is a delightful addition to any holiday display, available from LEGO Retail Stores and LEGO.com from the 23rd of September Experience the magic of Christmas this holiday season and discover the quaint cottage that is home to Santa’s Elves, with the latest LEGO holiday set – the LEGO® Elf Clubhouse. Jam-packed with seasonal touches, the LEGO® Elf Club House allows families to escape the chaos of holiday season, immerse themselves in the fantasy world of holiday season and create a new festive building tradition. The LEGO Elf Clubhouse is a truly magical set, with festive features which offer a glimpse into the everyday lives of Santa’s little helpers – including a waffle machine to help them re-fuel after a long day of toy making, […]

International Best-Selling Video Game Franchise To Inspire Live-Action, Animated and Anime Entertainment Netflix yesterday announced it has entered into an agreement with Ubisoft to develop content based on the international best-selling video game franchise Assassin’s Creed. The first series in development is slated to be an epic, genre-bending live-action adaptation; a search is currently underway for a showrunner. Ubisoft Film & Television’s Jason Altman and Danielle Kreinik will serve as Executive Producers. Under the agreement, Netflix and Ubisoft will tap into the iconic video game’s trove of dynamic stories with global mass appeal for adaptations of live-action, animated, and anime series. “For more than 10 years, millions of fans around the world have helped shape the Assassin’s Creed brand into an iconic franchise,” said Jason Altman, Head of Ubisoft Film & Television - Los Angeles. […]

1981. The Cold War is at its peak. World powers grapple for control and a hidden threat looms. In Call of Duty: Black Ops Cold War, players will engage in deniable operations, fighting the battles that never happened to stop a conspiracy decades in the making. A mind-bending single-player Campaign awaits, with Black Ops protagonists Alex Mason, Frank Woods, and Jason Hudson teaming up with an all-new crew to track down a mysterious enemy known only as Perseus. In the next generation of Black Ops Multiplayer, travel the globe from the deserts of Angola to the frigid Black Sea in a fully-connected, cross-play experience including 6v6, 12v12, and 40-player Fireteam battles. And an all-new Zombies co-op experience awaits you and your squad in the debut of the Dark Aether story, "Die Maschine." As you join […]

DJI, the global leader in civilian drones and creative camera technology, today expands the legacy of the highly popular and prestigious DJI Ronin series, by introducing the rebranded DJI RS 2 and DJI RSC 2. Redesigned and reimagined, both systems offer the filmmaking and content creation community an extremely robust, versatile, and professional 3-axis camera gimbal for their various needs. DJI RS 2 brings added strength and agility to creators using heavier camera systems such as DSLR and compact cinema cameras. At the same time, DJI RSC 2 was created to be more portable, meeting the needs of mirrorless and more compact camera operators. “DJI’s first Ronin-S and the original Ronin-SC created so much excitement when they launched that we immediately went back to the drawing board to figure out how to make our products […]

Respawn has announced that Apex Legends Season 7 - Ascension will arrive on November 4 and has officially revealed the first details of the upcoming season with the introduction of Horizon, the next Legend to make it into the competition, and the third major map, the floating city of Olympus. In an all-new Stories from the Outlands trailer, fans of the Apex Games can learn more about Horizon’s journey to the arena and what ultimately drives her to make it out alive while getting a first look at the city in the clouds. You can check out Horizon’s backstory in the latest Stories from the Outlands trailer on YouTube here. With her home planet Olympus in the midst of an energy crisis, Horizon and her robotic companion, N.E.W.T., venture too far away lands in search […]

ASSASSIN’S CREED® VALHALLA x REEBOK Capsule Collection Infuses Reebok’s Street Style with An Assassin's Creed Valhalla Inspired Viking Fantasy Ubisoft and Reebok announced their partnership, set to bring the story of the highly anticipated Assassin’s Creed® Valhalla, the next instalment in the Assassin’s Creed franchise, to the streets so fans can show off their Viking attitude and engage with the story. The partnership centres around a capsule collection including sneakers, apparel and accessories inspired by the Viking fantasy. Assassin’s Creed Valhalla follows the epic saga of Eivor, a fierce Viking raider raised on tales of battle and glory. Offering a captivating Viking experience, the game brings players to a beautiful and mysterious open world set against the brutal backdrop of England’s Dark Ages. Players can take advantage of new features including raids, growing their settlements, […]

Blaauwklippen’s new Farm Shop & Deli is all about local, offering a country-style destination in the heart of Stellenbosch that’s easily accessible for locals and stocks the best of locally grown and produced deli fare. The old farm stables on Stellenbosch’s oldest wine farm were carefully converted over the past three months to house the Farm Shop & Deli, incorporating a casual bistro and the new aptly-named Panorama Terrace that overlooks the sprawling picnic lawn with views across the farm to the mountains beyond. Blaauwklippen launched the new Farm Shop & Deli to friends of the farm on 14 October 2020. The 338-year-old Stellenbosch estate has been on a journey of transformation over the past three years, and the newest addition to their hospitality portfolio carries forward the farm’s spirit of innovation and aim to […]

Roodeberg has been part of the fibre of South African wine culture for over 70 years with a lifetime of stories in every bottle. To celebrate Roodeberg’s legendary standing, the Classic Red 2019 has been released in limited edition gift packs that tell the story of the wine’s remarkable legacy. Perfect for the festive season, the storytelling gift packs take wine lovers down memory lane tracing milestones spanning seven decades of this proudly South African wine. Roodeberg’s epic story began in 1949 and evolved over time from the master’s original blend to an accessible contemporary classic in step with changing times yet rooted in tradition. Its rich heritage is the stuff of legends. Although the wine was produced for export from the onset and only became readily available to locals in 2004, Roodeberg has always […]

EA SPORTS FIFA 21 is kicking off its World Premiere on October 1 with the first-ever FIFA World Celebration, where more than 40 global artists featured on the FIFA 21 Soundtrack will come together on their respective channels to celebrate the premiere and upcoming launch of the game. Football fans can listen to their favourite artists worldwide and participate in other activities throughout the 22-hour event - full information and line-up can be found here. Music headliners include Dua Lipa, Anitta, Tame Impala, and Diplo. Fans can follow their performances - along with those from other artists across the globe - on the artists’ channels and hop from stage-to-stage to see their favourite acts celebrate The World’s Game. EA Play* members can be among the first to get on the pitch starting October 1 with the EA Play 10-hour […]