Press Releases

Fujifilm launches flagship Instax Mini Evo camera for photographers who want to do more.

When it comes to testing the next-generation Ranger’s toughness and durability, Ford’s global team of development engineers doesn’t pull any punches. After all, they need to deliver a truly global pickup that is up for the challenge across 180 markets. Built from the ground up to be the toughest, smartest, most versatile and most capable Ranger yet, the truck is being subjected to more physical and virtual testing than ever before. “Earning a Built Ford Tough status is not something we take lightly,” said John Willems, Ford Ranger Chief Program Engineer. "Every part of the next-generation Ranger was tested to the same standards that we demand of every Ford vehicle.” The next-gen Ford Ranger is being put through its paces across some of the toughest terrains around the world too, not only ensure it’s capable […]

The last week in South Africa has reinforced exactly why Castle Lite is switching to brew their extra cold refreshment with renewable electricity. Electricity supply constraints that result in frequent load shedding means South Africans are regularly left in the dark. All too often, there is simply not enough electricity to go around. This not only gets in the way of our ambitions as individuals and as a nation but also hinders our ability to dial-up our enjoyment in the moment. In order to ensure that they draw less electricity from our national grid, Castle Lite has announced that it is switching to renewable electricity to brew their beer. With this switch, Africa’s largest premium lite beer is on a journey to make sure that all South Africans are able to enjoy life and their […]

Today, Ubisoft announced that Riders Republic, the upcoming massive multiplayer outdoor sports playground, will offer a worldwide time-limited Trial Week from 21st October to 27th October on Xbox One, Xbox Series X|S, PlayStation®4, PlayStation®5*, Stadia, as well as Windows PC through the Ubisoft Connect PC and the Epic Games Store. During the Riders Republic time-limited Trial Week, players can shred through four hours of the game before its official launch on 28th October. Progression during time-limited Trial Week will carry over to any edition of the game, so players can pick up right where they left off at launch. Additionally, players will be invited to participate in the Mad Challenge: a multiplayer contest that offers players a chance to win rewards. To participate, players will first need to finish the onboarding and reach 20 stars […]

Bang & Olufsen launches Beoplay HX, a powerful and authentic sound experience with digital ANC, up to 35 hours of playtime and elevated comfort, exemplifying Bang & Olufsen’s expertise in sound, design, and craftsmanship. “Our dedication to creating the best audio products has resulted in Beoplay HX which delivers an immersive and accurate sound experience, ultimate comfort and a refined user interface to meet our customer's habits, values and needs. Whether working from home, travelling for business or pleasure, escape from the noise of everyday life and revolutionize your listening experience with our new headphones”, says Bang & Olufsen SVP of Product Management Christoffer Poulsen. OUTSTANDING SOUND Beoplay HX offers a powerful listening experience through two custom-designed 40mm, speaker drivers, with neodymium magnets and bass ports which ensures optimal bass performance. Four dedicated microphones create […]

Ideal for group pics or landscapes, the stylish Instax Link Wide printer is perfect for those wanting to get the most from their smartphone photos. Wide prints are 2x as big as Instax Mini prints.

Fujifilm South Africa will soon be introducing two more cameras to the local market, appealing to seasoned photography professionals and enthusiasts alike: the GFX50S II large format camera and the X-T30 II X-series cameras. Fujifilm GFX50S II – Large format, low price point On the large format size, the mirrorless Fujifilm GFX50S II is the successor to 2017’s successful GFX 50S. The GFX50S II packs a 51.4MP large-format sensor, able to capture every detail in sharpness across the frame, all in a highly portable body alongside built-in image stabilisation. But perhaps most interesting is the Fujifilm GFX50S II price, set to retail in the region of only R83 000 when it arrives in South Africa in October 2021. This makes it the most affordable GFX camera in the Fujifilm line-up. The GFX50S II’s image sensor […]

Today, Ubisoft announced that a new update for Assassin’s Creed® Valhalla is now available, bringing additional free content to the game for all players: a new game mode, Jomsviking upgrades, new abilities and rewards, and two new unlockable buildings in the Settlement – the River Raid Dock and the Jomsviking Hall. The River Raids is a permanent addition to the game and a new replayable mode enriching the raiding experience in Assassin’s Creed Valhalla. The mode contains: Higher-stakes raids, with unique maps and rewards, in which the player can raid without impacting their main game progression and alliances in England. Unlike the original raiding feature, the raiding crew can be temporarily lost if players don’t revive them during the raid. A Jomsviking Crew: Recruited Jomsvikings (created by other players online) are led by the player’s […]

The LEGO Group has taken the covers off a new LEGO version of one of the most coveted nameplates in automotive history, with the unveiling of the two-in-one LEGO Porsche 911 Turbo and 911 Targa set that brings together two icons from the 1970s and 80s. LEGO builders and classic car enthusiasts alike will love the dual building routes of this set. The new two-in-one LEGO Porsche 911 Turbo and 911 Targa set can be built either as the fixed roof 911 Turbo model or as the open-roofed 911 Targa at one time, allowing fans to choose between classic coupe or convertible style. Channelling the essence of the ubiquitous German sports car, the LEGO Porsche 911 Turbo and 911 Targa variants feature all the hallmarks of their namesakes, from the aerodynamic shoulder line to angled […]

South Africa’s first ever brandy collaboration showcasing the diversity and heritage of the popular spirit has launched, with a mini range of 12 brandies from various regions across the country. With the gift range, Sugarbird, well-known for its popular craft gins and gifting, has made its first foray into the brandy category with a newly-released XO 14-year-old. A 750ml bottle will be available just in time for Christmas. After successfully curating the country’s best craft gins in the Sugarbird and Friends Ginvent Calendar, Sugarbird has done it again with the release of the brandy gift box. The brandies in the gift pack, which range from three-year-old blended brandies to 15-year-old potstills, offer true competition to the best French cognacs and have cumulatively won more than 70 international and local awards. SA brandy is currently rated the world’s finest. […]

With entries received across Africa, the Africa Photo Awards 2020 took place yesterday at the Keyes Art Mile in Johannesburg, South Africa. Local photographer and graphic designer, Hanli Smit walked away with the award for Photographer of the Year for her image Homage-to-Tretchikoff. Smit’s images won two main categories: Fashion for Avant-Garde-Fashion-The-New-Normal, and Portraiture for Homage-to-Tretchikoff, with this image securing her the main prize. The Africa Photo Awards is a non-profit competition which showcases the best photography from the continent, sponsored by Fujifilm South Africa and QPhoto ProLAB. The intention of this prestigious event is to create a competition that challenges individuals as photographers, and is inclusive of all styles, levels and approaches to photography. Working alongside her favourite model Robyn Sauls, Smit believes it was a last-minute decision to change the backdrop during the […]

Starbucks Southern Africa is adding a splash of colour and festive goodwill to its exciting new ‘Carry the Merry’ campaign – where green cups turn red and acts of kindness are the order of the day. Every year Starbucks adds its own special touches of brightness to the festive season, with memorable moments, events, products, tastes and holiday beverages. This year, to add joy to a year that has been filled with adversity and in celebration of World Kindness Day on 13 November, Starbucks Southern Africa is introducing ‘Carry the Merry’, with Starbucks green cups that turn bright red when filled with a hot drink, and an invitation to share acts of kindness. Adrian Maizey, owner and CEO of Rand Capital Coffee, the licensee of Starbucks in Southern Africa, says, “To inspire festive goodwill, Starbucks […]